Statistics is not for everyone. Some internal stakeholders have heard of some statistics, but don’t know how to fully interpret them when they are presented. This is why every market researcher should know how to intuitively display results in data visualizations and online dashboards. In this course, you’ll learn the basics of what type of information can be presented via different types of data visualizations.
You should take this course if:
Your job requires you to present research findings to internal stakeholders who might not have a statistics background.
The results of the research you work on are communicated to a wide audience—at your company or publicly.
You have felt challenged when articulating exciting findings that you audience can’t seem to grasp.
Follow a Structured Curriculum
Basic plots using R
Without installing any new packages, the R base graphics allow you to visualize histograms, line graphs, scatterplots, and boxplots. We will show you how easy it is to master these graphics.
The lattice package has graphics that are a bit more advanced than R base allows. This includes graphs such as: strip plots, violin plot, scatter 3D plot, among others.
Using lattice
Using ggvis
The ggvis package allows you to customize your plots with additional functionality, such as: layering, interactive graphics, among others.
This is the core graphing package in R, with a number of complimentary functions to customize how your data displays.
Using ggplot
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