It is impossible to be a good marketer if you do not understand the consumer. This introductory course sets the foundation upon which all marketing tactics, branding strategies, and advertising ideas are built. You’ll understand the basic psychological processes all humans have, as well as those psychological processes that are most involved in consumption behaviors. This course is right for you if you want to have a better understanding for the “why” behind the buy.
You should take this course if:
If you are a marketer or advertiser who has never taken a course on psychology and consumer behavior.
If you are a marketer or advertiser who has not stayed up-to-date on current findings and theories in academic psychology.
If you are interested in the field of psychology and how it applies to marketing.
Follow a Structured Curriculum
Consumer perceptions
In this section, you’ll learn about consumer sensations and perceptions, and how perception plays a role in our decision-making (ie, purchasing behavior).
In this section, you’ll learn about the other factors that affect consumer decisions making, such as familiarity and heuristics.
Consumer decision making
Persuasion and communication
In this section, you’ll learn about influences—both the origin of the influence (e.g., a friend vs. a stranger) as well as the channel (e.g., internet blog vs. a newspaper).
In this section you’ll learn the basics about consumers’ hierarchy of needs, as well as how emotions can impact our purchase decisions.
Consumer motivation and emotions
Ready to Continue your Education?
In today’s competitive workplace, you need to keep learning if you want to stay ahead. Let us make life-long learning easy for you. Contact us today to talk to one of our learning consultants.
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