While not often recognized, advertising was one of the first application of psychology at the beginning of the 1900’s. Being almost as old as the discipline of psychology itself, the application of psychology in advertising has a long history. This course seeks to highlight the most important and impactful findings from this history, so you can start optimizing your own advertising.
You should take this course if:
You are an advertiser who has never taken a psychology class.
You are an advertiser who has not stayed up-to-date with current academic psychology.
You are interested in the ways psychology can be used to optimize your advertising creative and placement.
Follow a Structured Curriculum
The psychology of attention
In this section, you’ll learn about the changing attention-span of consumers and what it takes to get the average consumer to listen to/watch your ad.
In this section, you’ll learn how consumers look for cues about the type of person who uses a product. Advertising can use “user imagery” to help attract a certain kind of customer.
Understanding user imagery
The psychology behind advertising channels
In this section, you’ll learn about how each channel (e.g., newspaper ad vs. an ad on Facebook) is perceived to have a different role (e.g., different channels cater towards different psychological audiences).
In this section, you’ll learn some of the basic elements of what makes for good copy versus bad copy.
The psychology behind advertising copy
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