Behavioral Economics is one of the hottest topics in marketing right now. It can be used in numerous use cases, such as in optimizing CRM, increasing purchases of your online product, or getting your customers to continually purchase your monthly subscription. Either way, knowing the practical tools of behavioral economics is key to building a successful marketing program.
You should take this course if:
You are a marketer who is looking to optimize aspects of your marketing program.
Your are a marketer who has not had formal training in behavioral economics.
You are interested in applying behavioral economics to your marketing program but don’t know how.
Follow a Structured Curriculum
Intro to choice architecture
In this section, you’ll learn how to think about consumer decisions and how you can “build” experiences in a way that leads consumers to make decisions a certain way.
In this section, you’ll learn about the small indirect suggestions that marketers can use to make big impacts on consumer behavior.
Nudge Theory
Heuristics
In this section, you’ll learn about the different heuristics that are often employed by marketers (e.g., Availability heuristic).
In this section, you’ll learn about other ways consumer thinking can go astray. These biases can easily become barriers to consumer purchase behaviors.
Biases
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